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Project topics and materials on "Effect of sales promotion"

• 1. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORG...

  » CHAPTER ONE   1.1      INTRODUCTION In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products.  At that time, we had what was called “sellers’ market”.   However, with the current economic trend in Nigeria markets, especially at the inception of Structural Adjustment Programme (SAP), the reversal is the case. Manufacturers hav...Continue Reading »

  Item Type: Project Material |  50 pages |  7,054 engagements | 

• 2. THE EFFECT OF SALES PROMOTION AS A SURVIVAL STRATEGY IN THE MARKETING OF A COMPA...

  » ABSTRACT   The purpose of this project work is carried out to investigate and evaluate the effect of sales promotion as a survival strategy in the marketing of company’s products. A case study of Nigerian Bottling Company Plc.   The introduction part of this study as contained in chapter one extensively include an over view of area of study, the importance and the effect of sales promotion in...Continue Reading »

  Item Type: Project Material |  50 pages |  4,781 engagements | 

• 3. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN...

  » ABSTRACT This topic the effect of sales promotion as a tool for achieving customers brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customers satisfaction in the table water industry. However to achieve the goals of the study, the survey research design was used to study the organization where 37 questionnaires...Continue Reading »

  Item Type: Project Material |  50 pages |  5,769 engagements |