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Project topics and materials on "consumer choice"

• 1. IMPACT OF ADVERTISING ON CONSUMER CHOICE OF HOUSEHOLD PRODUCT IN OGUN STATE

  » CHAPTER ONE INTRODUCTION   1.1  Background of the study The term "consumer" refers to someone who purchases and utilizes goods. As a consequence, customers keep the production cycle rolling and play a vital part in any country's economic system; as a consequence, any country will suffer crisis if consumers do not have sufficient demand for items produced. Different commodities are demanded by cu...Continue Reading »

  Item Type: Project Material |  54 pages |  2,511 engagements | 

• 2. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE

  » INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE CHAPTER ONE INTRODUCITON 1.1  BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the packaging to the production department. However modern marketing managers regard packaging as a supplementary promotional tool fo...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements |