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Project topics and materials on "Commercial bank services in Nigeria"

• 1. THE MARKETING OF COMMERCIAL BANK SERVICES IN NIGERIA

  » CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY The importance of effective marketing of services in the Nigeria banking industry is only being realized in the part, marketing was not linked to services industries like banking, insurance, law etc. In recent years however, marketing activities is the banking industry have acquired increased importance assuming a new dime...Continue Reading »

  Item Type: Project Material |  50 pages |  5,004 engagements |