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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT...

  » THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT ACCEPTABILITY CHAPTER ONE INTRODUCTION 1.1 Background Of The Study For the purpose of this research, advertising is a communication strategy employed by individual retailers, business organizations or large corporations to draw the attention of the public to their product and services. It is a paid form of non persona...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 2. THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA

  » THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising has been defined as “a powerful communication force and a vital marketing tool helping to sell goods and services, image and ideas…”(Wright1983:8).Advertising may also be seen as “a group of activities aiming at and including dissemination of information in any paid p...Continue Reading »

  Item Type: Project Material |  58 pages |  0 engagements | 

• 3. THE IMPACT OF ADVERTISING ON THE BUYING HABIT OF RURAL DWELLERS

  » THE IMPACT OF ADVERTISING ON THE BUYING HABIT OF RURAL DWELLERS CHAPTER ONE INTRODUCTION 1.1   Background to the Study Historically,there has been a gap in information communication between the sellers and the buyers. This resulted from massive production of different varieties of product by different producers. In order to publicize such products, advertising becomes inevitable. In a capitalist...Continue Reading »

  Item Type: Project Material |  53 pages |  0 engagements | 

• 4. THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE IN ENUGU METROPOLIS

  » THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE IN ENUGU METROPOLIS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The sophisticate of the socio economic and political environment of the world has introduced a state of urgency and style human affairs are conducted. There is an increasing awareness about the fact that does for instance in a race, the winner is the shorted possible time, in...Continue Reading »

  Item Type: Project Material |  56 pages |  2 engagements | 

• 5. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE

  » THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Advertising is undertaking to increase campaign on sales, and this can be done onl...Continue Reading »

  Item Type: Project Material |  59 pages |  4 engagements | 

• 6. THE IMPACT OF ADVERTISING ON BUSINESS PROFITABILITY

  » THE IMPACT OF ADVERTISING ON BUSINESS PROFITABILITY   CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Advertising over the years has been an issue of discourse proponent of the dividends of advertising are of the view that advertising still remains the only motivational tool that function as other. However, oppose of this discourse argue that advertising has no justification relative...Continue Reading »

  Item Type: Project Material |  53 pages |  7 engagements | 

• 7. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLI...

  » THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Hotel services have played a functional role in the life of our people.  Hotel industry is the engine room for effective communication and al l business transactions within and outside the country.  A mere mentioning of t...Continue Reading »

  Item Type: Project Material |  54 pages |  1,740 engagements | 

• 8. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION

  » THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is paid for by an identified sponsor. First there is a ...Continue Reading »

  Item Type: Project Material |  55 pages |  16 engagements | 

• 9. THE ETHICAL AND SOCIAL RESPONSIBILITY OF THE PURCHASING PRACTICE IN INDUSTRIES

  » THE ETHICAL AND SOCIAL RESPONSIBILITY OF THE PURCHASING PRACTICE IN INDUSTRIES CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Purchasing had been practiced right from ancient times. Organizational purchasing started in Nigeria Seriously after Independence. Before Independence, the Industry was mainly administrative and not manufacturing, manufacturing firm started shortly after Independence ...Continue Reading »

  Item Type: Project Material |  58 pages |  1,936 engagements | 

• 10. THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN NIGERIA

  » THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN NIGERIA   CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Consumerism is a phenomen on that is limited to the relationship of markets with their consumers.It is a term that have various meaning depending on who is directly involved. But to the consumers himself , it is an organized movement of consumers, government and conc...Continue Reading »

  Item Type: Project Material |  57 pages |  0 engagements | 

• 11. THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT

  » THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT   CHAPTER ONE INTRODUCTION   1.1   BACKGROUND OF THE STUDY The term “marketing” originated from the ideas of market. To the ordinary man in the streets, market is a fixed place where buyer and sellers meet to transact business. To the economist a market refers to all buyers and sellers who transact for a goods or serv...Continue Reading »

  Item Type: Project Material |  51 pages |  0 engagements | 

• 12. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRO...

  » THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS   CHAPTER ONE 1.1       INTRODUCTION In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives. Ma...Continue Reading »

  Item Type: Project Material |  59 pages |  0 engagements | 

• 13. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE OR...

  » THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION CHAPTER ONE INTRODUCTION 1.1 Background Of The Study In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products.  At that time, we had what was called “sellers’ market”. However, with the current economic trend in Nigeria markets, especially at the ...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 14. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN...

  » THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY CHAPTER ONE 1.1  INTRODUCTION Sales promotions means – achieving the effect of promoting product sales or introducing new brands within s a short time through different channels. Sales promotions can attract brand switchers and generate good sales within a short span of time. They can encou...Continue Reading »

  Item Type: Project Material |  58 pages |  0 engagements | 

• 15. THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT

  »   THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT CHAPTER ONE INTRODUCTION 1.1 Background to the Study Packaging has a great influence or impact in the lives of human and product alike. Most physical products have to be packaged and labeled. Some packages such as the coke bottle and eggs container are world famous. Many marketers have called packaging a fifth “P” along with Prod...Continue Reading »

  Item Type: Project Material |  57 pages |  0 engagements | 

• 16. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE

  » THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE   CHAPTER ONE INTRODUCTIN 1.1   Background Of The Study Advertising can be define as any paid form of non personal presentation and promotion of ideal good and service by an identified sponsor. Advertising is an aspect of marketing communication and should by view as such rather as a separate activity to be carried on by distinct group of pro...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 17. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT

  » THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT   CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance in the prospective target market. Advertis...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 18. THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION ...

  » THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY. The     concept of opinion leadership emerged from a study conducted by lazar field  and his colleagues on the influence of mass media on individual voting behaviour in the 1940. Presidential election in United state contrry to...Continue Reading »

  Item Type: Project Material |  59 pages |  36 engagements | 

• 19. THE APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL (POULT...

  » THE APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL (POULTRY) PRODUCTS IN ABIA STATE (A CASE STUDY OF ELEGANCE POULTRY FARMERS COOPERATIVE SOCIETY ABA SOUTH LOCAL GOVERNMENT AREA OF ABIA STATE) CHAPTER ONE INTRODUCTION 1.1 Background Of The Study It was become quite evident that agriculture has become the most important sector among numerous sectors of the economy in Nigeria....Continue Reading »

  Item Type: Project Material |  57 pages |  1,958 engagements | 

• 20. TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS

  » TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS   CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Nigerian consumers are increasingly becoming uneasily satisfying especially in the area of exposure to advertising messages. This is largely due to their expectation of good value for the money spent. Pike (2008) asserts that marketers are now faced with escalating media costs, ...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements | 

• 21. SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PR...

  » SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRODUCT   CHAPTER  ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY Nowadays social media becomes part of a person’s life. Social media such as Facebook, Twitter, Instagram or LinkIn has a numeral number of the user and keeps growing every day. It is estimated that over 500 million people are interacting with soci...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements | 

• 22. SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT

  » SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing generally aims at increasing profitable sales of commodities to the general public. Every business organization be it government or private owned, aims to maximize profit. Increase in sales and profitability of firm cannot be enhanced without advertising, sales promotion, p...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 23. PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT

  » PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT CHAPTER ONE INTRODUCTION 1.1     Background to the Study Advertising is a paid form of non personal presentation of ideas, goods and services by an identified sponsor with a view to disseminate information concerning an idea, product or service (Puranik, 2011). The message which is presented or disseminated is called advertisement. In the presen...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements | 

• 24. PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY

  » PROSPECTS AND PROBLEMS OF E MARKETING IN THE HOSPITALITY INDUSTRY CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that ben...Continue Reading »

  Item Type: Project Material |  56 pages |  0 engagements | 

• 25. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE

  » INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE CHAPTER ONE INTRODUCITON 1.1  BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the packaging to the production department. However modern marketing managers regard packaging as a supplementary promotional tool fo...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements |